“Swiss Post’s employees are our most valuable asset. They are the face of Swiss Post for our customers in both their private and professional life, whether online or offline. This is the reason why we have decided to roll out Smarp on a bigger scale. We would like to provide our employees with a toolbox to help them share authentic stories and develop their personal brand. Moreover, the tool allows us to foster understanding of and interest in social media and our key topics internally.”

“In a connected world, social media plays an ever-increasing role in helping companies do business. Smarp makes it easy for people to share high-quality content, raising awareness of the Wilmington brand and driving traffic to our websites. In turn, this boosts employees’ profiles across their social networks, helping them achieve their personal and business objectives. Everyone benefits – the individual employee, the company and the client.”

“Smarp is very intuitive and easy to use. One of the best features is that the platform recognizes individual users by providing feedback on how their content performs. Since we started using Smarp, our people have become more active on social media and they quickly branded themselves as experts in our field. We find that audiences prefer messages from actual people. Our Employee Advocacy program correlates directly with increased web traffic and leads.”

“Smarp has helped our team find and send value-adding content from our own marketing teams and from around the web at scale. This helps position our sales team as trusted advisors in our space and distinguishes us from competitors. The best parts about Smarp include our ability to crowdsource content that our team discovers to everyone’s benefit, and to queue up weeks of content with just a few clicks.”

“I have seen change taking place around the value of our content – we’re beginning to be more precise about the content we produce. We have a well of inspiration for creating content that answers questions we know our customers are already asking.”

“Lifestyles are connected these days, which means that we are defined by our online brands – in good and bad. Message by message, Smarp helps me to build my professional brand.”

“Using Smarp is very simple and easy. The results of our employee advocacy initiative have been really promising. In comparison, the results achieved with Smarp have outperformed the results of simultaneously run paid Twitter ad campaigns. I find Smarp especially beneficial in cases where campaign objectives are well pre-defined.”