Getting started | A guide for Smarp users

Reboot your professional communication with advocacy.

Welcome to Smarp

Smarp is a tool for discovering and sharing content relevant to your profession. By sharing insights and value-adding content to your networks, you increase your professional brand and get recognition for your work. With Smarp, you can easily and safely share content to your network. At the same time, you are helping your employer to increase the reach of communications, while improving the brand you represent together. We are glad you are here and wish you a pleasant journey on your way to become an employee advocate!

What in it for me? – Benefits for the employee

Smarp - Employee Advocacy Benefits for Employees

Logging in to your Smarp

Accepting the invitation. Smarp is accessible by invitation-only. Each user invited to Smarp will receive an invitation email with a one time login link. The invitation link expires after the first click. If your invitation has expired, you may request a new login link by clicking “Login with Email” from your home instance (

Smarp invitation / registration email
By clicking on the login link, a two-step login process is prompted:

Step 1: Smarp will ask you to sign in with your name. Your name is how you will appear to other users on Smarp.

Choose your Smarp name

Step 2: After clicking the continue button, Smarp will ask you to choose at least one Social Media Network for your login at Smarp. Once you have completed connecting your Social Media Account(s) you will access Smarp.

Connecting your social media accounts

Smarp does not require a username or a password. After you have authorized Smarp to recognize your Social Media account(s), you can log in to Smarp using your connected Social Media account(s). By authorizing Smarp for your Social Media account(s), you grant yourself permission to share content to your connected accounts such as Twitter, LinkedIn and Facebook.

Please take note of our security notice: Smarp does not share anything to social media on your behalf without approval of your actions. In addition, Smarp does not store or have access to your login credentials.

Discovering content

On the post feed, you will find the current content available for browsing and sharing. Each post features social icons on the bottom highlighting to which social network you can share the post to. The numbers stated below the social icons indicate how many points you will receive for sharing the post.

On the post feed you discover interesting content

By clicking on the post itself, a post preview window opens. In the preview, you can read though the post, find the original source and again define to which Social Media Networks the post is sharable to. By clicking the social icon, the share window opens. Closing the preview on the top right close button brings you back to your post feed.

Preview content before sharing to social media

In addition, you can filter the post feed by tags. Filtering by a tag shows content relating to a specific subject only. Selecting ‘All Topics’ brings you back to your original post feed.

Filter content to your liking with content tags


Smarp wants to make sharing as easy as possible. You can share from multiple locations, including digest emails, post feed, post preview and mobile applications. You can share wherever you see a social icon. Once you click an icon, a share window opens.

Share posts to social media

In the share window, you get to draft the post. Personalize your message to sound authentic and to engage your network. After you have tailored your message to your preference, you can either share the post right away or schedule the share for a later.

Personalize the posts you share to social media with a message

Proposing content

We are all overwhelmed by the amount of content available. Interesting news, articles, good stories, blogposts, and funny videos have taken over the internet. It has been stated that content matters more now, than it has ever before. By proposing content, whether external o your own, you can bring the valuable pieces you encounter at your colleagues’ disposal. Letting your co-workers enjoy and consume the topics you find important, is a good way to build common ground and share knowledge and opinions.

Smarp offers two different ways of proposing content:

  1. External content
  2. Blogposts & internal Notes
External content
Proposing external content is as easy as Copy and Paste: Step 1: Click the ‘Propose post’ button located on the top right corner of your post feed.

Proposing content for others to find

Step 2: Copy a content link, and paste it to the URL bar on top of your Smarp post feed. After a couple of seconds your proposed post will appear. You can now choose to write a brief comment on why you would like to propose this post to your Smarp Admins.

Link Content proposal

Step 3: Click ‘Propose post’ button to send content for your Admins approval. Once approved, you will be notified that your content has been approved and the content will be published on the post feed, ready for everyone to share. Proposing posts can be rewarded with additional points.

Blogposts & internal notes
Creating blogposts and/or internal notes is even easier. Simply click on the ‘Propose post’ button and select the option ‘Notes’.

Proposing content - Blog posts and internal notes

You can type your own title and text. In addition, you can choose to upload an image directly from your computer or use an image link you found online. Once you are satisfied with your content creation you can click the button ‘Create Post’ and the Note will be send to your admins approval.

Please note: When creating blogposts and/or internal notes the default setting is Non-sharable, i.e. content will not be sharable to social media networks. However, admins can decide during the approval process whether that note remains an internal note only or should be sharable to social media networks taking your consent into consideration.

Inviting colleagues

The power of employee advocacy relies in collaboration. Get your colleagues on board and share the best content, tips, and practices with them. To invite colleagues, you need to navigate to the bottom of the post feed. You will find along the right side of your post feed a box dedicated to ‘Earn more points’. There you will find ‘Invite colleagues’ link. Once clicked, an invitation box appears. Please type in your colleague’s email address; if applicable, please select the corresponding email domain and click ‘Invite colleague’.

Please note: Admins might not have enabled this function for their users.

Inviting colleagues to Smarp  

Leaderboards - See how you rank

Leaderboards show the TOP10 performers in a given time. If you have not made it to the TOP10 yet, you will see your rank among your colleagues below the leaderboard. Leaderboards are for fun so don’t take them too seriously! It is a great way to keep yourself active and track how you have done as an employee advocate in comparison to your peers. Share the tips on how to maximize your impact and make TOP10 a common objective!



Smarp has come up with a SmarpScore that measures and represents your qualitative influence on your social media networks. It captures the engagement of your friends and colleagues on your social media with the posts you have shared. The SmarpScore can be a number between 1-100. The more influential you are, the higher your SmarpScore is.

SmarpScore - Your professional influencer index


This section allows you to claim rewards and participate in polls your employer might have in place. Rewards will be advertised with a minimum amount of points that are required/needed in order to claim them. Once you have reached the minimum required points, you can claim the reward (by clicking on the button ‘claim’). The amount of points the reward requires will be deducted from your total points thereafter.

In contrast to rewards, polls allow you to use your point to vote for you preferred choice.

Claim Rewards


The dashboard provides a more detailed overview on how your social media network has reacted to your sharing. Here you get to see the traction you have generated post by post. You will be directed to your profile by clicking on your avatar and selecting the subtab ‘Profile’.

My Insights provides you with a graphical overview of your social media traction, including Clicks, Shares, Reactions and SmarpScore. You will also find a breakdown of each individual post you shared by its clicks, reactions, and shares. This way you can easily find out what content is more engaging with your social media networks.

Measure the performance of your social media posts

In personal settings, you can manage which social media accounts you want to associate to Smarp. Connect your preferred networks, and keep the ones disconnected you do not want to use. In addition, you may also adjust the digest email frequency. Pick the dates and preferred times you want to receive a digest email regarding newly created posts by your admins.

In personal settings you can connect your social media accounts to Smarp
Set the email and push notification frequencies

Mobile Apps

Take Smarp with you wherever you go. The same Smarp features are also available on mobile.

Post feed
  1. Scroll down and up, to discover the latest breaking news
  2. tap a post image or title to learn more about the content
  3. click the social icons to share post -settings.

Discover the latest company and industry news
When you see a speech bubble icon, you may leave a comments. Give compliments and provide feedback on content people have posted.

Please note: This requires that your admin has enabled commenting feature for a given post.

Comment the content on news feed
Share post
Choose the networks to which you want to share, type a sharing message, share to impress.

Share posts to social networks to drive thought leadership
Compare how you rank against your colleagues.

Smarp iOS app Leaderboard
My Stats
Take a look how your influence develops and shared posts perform.

My stats show how your influence develops
A summary about everything you have done on Smarp.
    Here you can view:
  • How many points you have gathered
  • The total number of the posts you have shared, and the clicks and reactions generated
  • The individual posts you have shared and scheduled

Me section summarizes your actions on Smarp
In your personal settings you can:
  • Connect and disconnect social media accounts
  • Change your target group settings
  • Decide when and how you want to receive notifications
  • Contact Smarp customer support

How to navigate to your Smarp settings Smarp personal settings


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