What is Employee Advocacy?
Employee Advocacy is about helping employees to grow their professional brand by empowering them to participate in discovering, sharing and measuring the impact great content has on their networks. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with the click of a button. In other words, employee advocacy is word of mouth marketing brought to the digital age.
Lately there has been a noticeable shift in the attitude of businesses towards their employees’ social media use. Growing number of companies have realized the massive potential of their employees’ networks and have clearly started to move away from compliance management to empowering and enabling their employees to create conversations around the company and the brand on social media.
Employee advocacy is already being called the next social media mega trend and companies are starting to actively look for a solution to help them manage and foster this change.
What is Smarp?
Smarp helps employees improve their thought leadership, build their networks, and be more successful in what they do by making it easy for them to discover, share and measure the impact of great content. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business. Smarp is ideal for improving employee engagement, reaching more people, hiring better talent, and increasing sales.
Smarp is also gamified so employees collect points for their participation. This allows companies to recognize top advocates and makes participation fun and engaging. Smarp also enables both the employee and company to track the effectiveness of the messages and conversations across social media.