YIT Group is a multinational construction company that consists of three segments and operates in various fields related to the construction industry, from real estate development to infra services. It operates in eight countries and has more than 6,000 employees. In such a big company, information flow can sometimes be a challenge. Not to mention the challenge of how to reach the right people most effectively and build an image of one unified YIT.
YIT saw the opportunity in Employee Advocacy. Most importantly, they realized that sharing has to be made as simple as possible. Hence, the company wanted a solution that would lower the threshold to participate and offer an easy way to share content. Only that way the company could increase information flow internally and build a unified corporate brand as a leading innovator in the construction industry. Not to mention the possibility of increasing reach and credibility in company communications.
Today, YIT's employees share interesting articles related to the industry, job openings, and news about YIT. To date, YIT advocates have reached 850 000 people, offering YIT an incomparable communications opportunity with a wider reach than all of YIT’s corporate social media accounts combined.
What the client says...
"Employee Advocacy has proven to be a valuable asset for YIT, helping us to increase our reach significantly. It is an excellent tool for distributing corporate content more widely than the company could do by other means. "
"Smarp is an excellent tool for professional purposes. My personal activity on social media has increased remarkably after YIT started using Smarp. I like Smarp because of its easy use and the fact that it eliminates the risk of sharing confidential or inappropriate content. With Smarp, there is no need to worry if the content is suitable for sharing or not. My days are packed with meetings, e-mails and business negotiations, so I appreciate the easiness the Employee Advocacy platform offers. There is no need to spend the time to search content to share as Smarp notifies me about the new content available. Notifications have helped me to develop a habit of sharing – before it was easy to forget, but now I automatically check if there is anything interesting when Smarp notifies me. Moreover, sharing itself is easy as 1-2-3!"
YIT leads the way in the construction industry. It creates more attractive and sustainable urban environments by building housing, business premises, infrastructure and entire areas. YIT has a strong market position: it is the largest residential construction company in Finland and the largest foreign residential construction company in Russia. YIT is also one of the largest business premise and infrastructure construction companies in Finland. It operates in seven countries and has more than 6,000 employees.