Since floating on the London Stock Exchange in 1995, Wilmington plc has grown to a global business with nearly 1 000 employees across 20 plus companies, serving clients in more than 150 countries around the globe. In today’s data-driven world, Wilmington’s driving ambition is to turn knowledge into an advantage for the benefit of its customers. To ensure a smooth transition to its next growth phase and to energize the organisation worldwide, Wilmington plc needed to transform itself from a group of independent companies to a unified business with a shared vision. The recent focus has been on connecting the views of expertise, distributed across the company.
Anyone with experience of an extensive business transformation understands the enormous task faced by Wilmington’s leadership team of unifying a global business. To align the company with its new strategy and vision, Wilmington plc launched several projects that support the transformation into a unified business, raise awareness of the Wilmington brand, and encourage increased employee engagement. Along with a comprehensive digital strategy to unite and engage clients, another key initiative focused on boosting employee empowerment with Smarp. Wilmington plc wanted an everyday tool that would make it easier for employees to find and share the most relevant content – thus showcasing Wilmington’s expertise, while boosting their own professional profiles online.
The project generated genuine returns for Wilmington plc. Employees became more engaged and learned more about what went on in other parts of the company, increasing the potential for valuable internal collaboration.
The increased engagement was also reflected in the nature of the shared content. During the first six months of the initiative, Wilmington’s content team provided a mixture of content addressing Wilmington’s key business areas together with more generic, industry-related issues. Additionally, employees who found relevant articles or other useful content online used Smarp to forward them to others for sharing.
While the content selection was wide, Smarp’s analytics show that people shared Wilmington’s own expert content more than generic, non-Wilmington content. So far 653 pieces of content have been added to the platform, and they have been shared 9 500 times to reach an audience of over 4 million people. As a result, nearly 8 000 unique visitors have clicked through to read the shared items – providing valuable new website traffic and potential clients to Wilmington’s products and services.
What the client says...
“In a connected world, social media plays an ever-increasing role in helping companies do business. Smarp makes it easy for people to share high-quality content, raise awareness of the Wilmington brand and drive traffic to our websites. This, in turn, boosts employees’ profiles across their social networks, helping them achieve their personal and business objectives. Everyone benefits – the individual employee, the company and the client.”
"Personally, I use Smarp to share relevant Wilmington content to my contacts on LinkedIn as well as my followers on Twitter. I find Smarp easy to use and I appreciate the continuous improvements to the functionality."