PwC is all about finding the right people. To meet and exceed customer expectations, the company needed to ensure it attracts the best talent in the industry. To see to that, PwC needed to improve their reach, build an appealing employer brand and differentiate themselves from the competition. The company also wanted to simplify their processes and involve employees in their online and social media journey.
PwC does not manufacture consumer goods, so the company is not able to attract candidates by showcasing their innovative products. However, the company had something even better: An asset that was just perfect for building their employer brand – PwC employees. The company knew that employees would be the best tool to provide a transparent and genuine image for the company. PwC decided to include Employee Advocacy in their social media strategy and kicked off the ambassador program.
With the new approach, PwC achieved impressive results. With just 20 employees on board, Employee Advocacy managed to beat all the company’s official social media channels. With Employee Advocacy, PwC reached almost 500 000 people and attracted well over 2 300 clicks - All this in less than four months. With Employee Advocacy, the word about PwC started to spread faster than ever.
Furthermore, as more employees saw the tool in use, they wanted to participate in the program. Employees also want to participate by submitting their own articles and share their expertise. With Smarp, the whole company realized that Employee Advocacy is good for the company and equally good for the employees!
What the client says...
"PwC’s business depends on people. Hence, we want to attract the best talent in the industry. To do that, we need to make sure we have the best employer brand in the industry and spread the word efficiently. Smarp has increased our reach remarkably. We started the program with just 20 employees and we have already been able to exceed the reach of our corporate social media channels."
PwC is a multinational professional services network. It is one of the largest professional services firms in the world. PwC focuses on advisory, assurance, tax and legal services. PwC’s purpose is to build trust in society and solve major problems.