The Challenge

PwC is all about finding the right people. To meet and exceed customer expectations, the company needed to ensure it attracts the best talent in the industry. To see to that, PwC needed to improve their reach, build an appealing employer brand and differentiate themselves from the competition. The company also wanted to simplify their processes and involve employees in their online and social media journey.

The Solution

PwC does not manufacture consumer goods, so the company is not able to attract candidates by showcasing their innovative products. However, the company had something even better: An asset that was just perfect for building their employer brand – PwC employees. The company knew that employees would be the best tool to provide a transparent and genuine image for the company. PwC decided to include Employee Advocacy in their social media strategy and kicked off the ambassador program.