2.7 MAudience reached in first year
27 KUnique clicks generated in first year
The recruitment and staffing industry has been in flux since the birth of the industry, and the digital era calls for more brand awareness than ever before. The rapidly changing business environment is also forcing companies to continuously search for better ways to support their business targets. Recruitment and staffing are all about attracting and engaging the best talent in the field. Opteam realized that in order to succeed, they needed to find ways to do it better than their competitors.
Change took place in the spring of 2014 when Opteam revamped their new intranet, created their very first digital strategy and introduced guidelines for social media participation. Opteam soon realized that there is enormous untapped potential and studied various alternatives to find the right way to reach their audience. During the process, Opteam evaluated many different platforms and vendors, including PR and communications agencies. After a thorough research, they encountered Smarp, and immediately fell in love. Of all the available options, Employee Advocacy seemed to be the best match for Opteam. Smarp was officially launched in the company in the spring of 2015.
The benefits of Smarp for Opteam have been outstanding. The company’s total number of users have been able to reach 2.64 million people and generate over clicks and nearly 9 000 shares in nearly 14 months. For Opteam, one of the best parts about using Smarp has been the fact that the analytics can measure the ROI and monetary value. Opteam has been able to cut back on its advertisement costs with Smarp, and the ROI from the first 12 months amounts to nearly 500 %.
What the client says...
"The monetary return of the first year’s investment has been fivefold, but even this does not reveal the actual benefits Smarp has had on visibility. With Smarp, we have been able to tap into completely new networks in recruitment."
"Networking on social media supports sales very well, if done right. Smarp is a very efficient tool for that and it makes it easy to discover good quality content to share. It’s extremely easy and fast to use. I don’t need to spend time on finding content; someone else does it for me. I have shared almost every post that has been made available, as I feel that they are exactly what my network wants to receive. Lifestyles are connected these days, which means that we are defined by our online brands – in good and bad. Message by message, Smarp helps me to build my professional brand. "
OPTEAM is a recruiting and coaching franchise chain established in 1999. They have emerged as one of the largest operators in the field of recruitment, commanding a net revenue of 85.4 million euros in 2015. As an international expert in the market, Opteam is committed to making the world of work better. Their unique service concepts and operating models have been created to meet the current and future business needs. Opteam’s recruitment activities employ more than 10,000 people annually.