MuleSoft’s mission is to help organizations change and innovate faster by connecting the world’s applications, data and devices. MuleSoft provides the leading platform for building application networks. Before MuleSoft started looking into an Employee Advocacy solution, it was on the lookout for new ways to find leads. They also wanted to expand its employees’ and executive team’s thought leadership in a smart way.
Employee Advocacy was a good way to help MuleSoft’s employees share relevant content and get their viewpoint on multiple areas relevant to the company out in the tech world. The company looked at numerous vendors, and Smarp did it the way MuleSoft preferred; the tool did not have additional features that could get in the way of people adopting it. MuleSoft started to use Smarp in February 2016.
With Smarp, MuleSoft has generated an effective Cost Per Lead (CPL). MuleSoft says that the Smarp-generated CPL is competitive with its other digital advertising investments. With employees actively sharing articles and job ads to their networks, the tool helps the company build credibility and thought leadership in the eyes of its audience. MuleSoft’s marketing reveals that about 15-20 prospects engage with the content shared through Smarp every month. Smarp is helping to move prospects connected to the company’s sales staff via LinkedIn and Twitter further down the purchase funnel.
What the client says...
“We’ve seen a lot of engagement in terms of our sales hiring, where we do blog posts and different careers posts around sales. Having our current sales team share them adds a lot of credibility to the organization, when the people working here are also enthusiastic about their role.”
MuleSoft’s mission is to help organizations change and innovate faster by connecting the world’s applications, data and devices. With an API-led approach to connectivity, MuleSoft’s market-leading Anypoint Platform™ is enabling over 1,000 organizations in more than 60 countries to build application networks that increase the clockspeed of business. For more information, visit https://www.mulesoft.com.
MuleSoft is a registered trademark of MuleSoft, Inc. All other marks are those of respective owners.