Jabra, a major operator in electronics, was originally founded in USA in the early 1990s. It has since been purchased by GN Netcom, a division of the Danish GN Great Nordic, dating back to 1869. Jabra is one of the world’s leading providers of wireless and corded headsets. Jabra describes itself as a company with a lot of heritage, with some previous reluctance and uncertainty among employees in terms of social media.
Before Smarp, the company was producing plenty of content across its platforms, but in silos and with many different objectives. It needed a way to disrupt the cycle of not getting the content through to relevant audiences and engaging people.
Jabra trialed an Employee Advocacy program to tackle problems of streamlining the company’s content production. Smarp was chosen for its easy use. It had an intuitive set-up that, nevertheless, also had enough complexity behind it from an admin’s perspective. It provided the perfect opportunity for establishing a common social media guideline for employees and verifying the company’s social media presence.
Smarp has helped drive more traffic to the company’s blog. The bigger GN Group organization and the subsidiary company GN Resound have been eager to be part of the program, as they have realized the opportunities presented by the outlet. According to Jabra, the program has helped to soften up the idea of how much the company can be present on social media, and what kind of content is suitable for an employee to share. It has also boosted employees’ social media activity, and employees are now truly able to reflect on the type of content they put out there.
What the client says...
Smarp is great for me to engage with my contacts and network. As an Account Manager, I find that posting great content is a real conversation starter, and I often have people contact me and talk about something I have posted to my social channels. It helps open conversations and access to clients, and it shows that we at Jabra are true thought leaders.
Jabra is one of the world’s leading provider of hands-free solutions for mobile phones. Founded in 1993 as Jabra Corporation in the US, the company was acquired by GN Audio in 2000 and is now headquartered in Denmark. GN Audio A/S markets a broad range of hands-free solutions for mobile phones, contact centers, offices and Unified Communications under the Jabra brand. Jabra's award winning product range includes the world's best-selling Unified Communications, Bluetooth®, corded and wireless headsets. The company has approximately 1000 employees and its revenue for 2015 was over 443M euros.