The Challenge

Nordic IT service company Enfo offers a spectrum of services for companies operating in the world of digitalization. The challenge was that although now comprising of the bigger Enfo Group, the company used to consist of several companies and many business units operating in their respective expertise, with not enough information passed between them. Enfo also needed to improve their social media presence and content marketing; They were present but not active on their social media channels, and they really needed to increase their number of followers and engagement.

The Solution

Individual employees were active and willing to participate in Enfo’s activities. Employee Advocacy and Smarp provided an excellent way to systematically spread the company’s content—which was now being invested in on a larger scale—both internally and externally. It was a way to boost the company’s visibility and reach people their marketing efforts could not otherwise reach. The Smarp platform was established as a standard publication channel for marketing material.