The Challenge

In the spring of 2016, Bank Negara Indonesia (BNI), the Indonesian State Bank, was struggling with an issue common to a big company: engaging its large staff, in this case of over 30 000 employees. Geography was a major factor here: employees were scattered across over 13 000 islands, which posed a problem from the marketing perspective. Certain generations were also more comfortable with using social media than others. Those who were actively sharing content on their social media channels were not able to measure the results accordingly.

The Solution

To amp up its content production and spread it more effectively externally and internally, the bank needed to engage its employees into spreading content systematically. Smarp provided a way for the company to gather content in one place and share it across different regions. It was also a way to effectively bring employees closer to each other and prospects. The bank launched Smarp in April 2016.