The era of social media sets new challenges to the advertising & communications industry. The need to build a lasting relationship with customers hasn’t disappeared, but the methods have changed drastically. Traditional means have become insufficient, as customers have adapted to a 24/7 mode, when adopting digital channels.
BBDO employees are experts in their field, and the company produces loads of quality content. But regardless of this, the company was not utilizing the opportunity to nurture their customer relations with the resources they had. Sometimes customers were not even aware of the content the company had created.
A year ago BBDO decided that things needed to change. The company wanted to share their expertise more widely, profile their employees as experts in marketing and advertising, and above all, strengthen the relationship with their customers. The company wanted to humanize the BBDO brand and make it more approachable.
BBDO knew Employee Advocacy would be the perfect tool to make all this happen. Hence, the company decided to include Employee Advocacy in their marketing strategy and kicked off the ambassador program.
With the new approach, BBDO achieved impressive results. The company managed to reach over 500 000 people and attract over 2000 clicks with 46 articles in three months. However, the most impressive result is the amount of people who have joined the movement. As Smarp was taken into use, BBDO employees started to realize the importance of professional branding. They created new Twitter accounts, and long forgotten accounts were reactivated. Previously inactive employees are currently on the top ten user list of Smarp. The whole company has realized that while Employee Advocacy is good for the company, it is also good for the employee as well!
What the client says...
“We managed to increase employee activity remarkably with our employee ambassador program. As we took Smarp into use, people started to create new Twitter accounts, and many old accounts were reactivated. As BBDO invests heavily in creating quality content, I find it important that people share it actively in their networks. This way we can best support our customers.”
BBDO Belgium is a top three communication group, employing 250 professionals. The company caters to the most contemporary communication needs. BBDO Belgium is famous for its effectiveness proven track record. The proof? Over the past three years the company collected 24% of all Belgian effectiveness awards.